অ্যাসেট ডেভেলপমেন্টস এন্ড হোল্ডিংস লিমিটেড এর নতুন নিয়োগ বিজ্ঞপ্তি
via:wixxsid
Friday, 13 July 2018
BUSINESS
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YouTuber Shunned by Adidas, Coca-Cola After Racist World Cup Joke
The world's no stranger to social-media scandals that unleash a firestorm. Now, it's Brazil's turn.
When French player Kylian Mbappe ran at an impressive 23 miles an hour in a June 30 World Cup match, Brazilian YouTuber Julio Cocielo tweeted the soccer star could pull off a top "arrastao," using the Portuguese word for a type of crime in Brazil in which groups of thieves rush their victims and snatch whatever they can before racing off.
The backlash against the social media star was immediate. Cocielo, 25, whose "Scoundrel" YouTube channel has almost 17 million subscribers, was flooded with allegations of racism. Then, followers and onlookers quickly turned on Adidas AG, Coca-Cola Co., Itau Unibanco Holding SA — brands that currently or previously used Cocielo in their campaigns. All three companies either severed their relationships with him or vowed never to work with him again.
By now, the rest of the world is used to episodes like this — from ABC dropping TV star Roseanne Barr for making a racial slur to YouTube suspending ads on the channel of a video star who posted a clip of a body hanging from a tree in Japan.
But in Brazil, the backlash against Cocielo marks a new era in race relations. Many residents here pride themselves as being free of racism, despite blatant inequality and segregation. While more than half of the population of 200 million identifies as black or mixed-race, they hold less than 5 percent of the C-level or board positions at Brazil's 500 biggest companies, according to an Instituto Ethos report.
"These episodes tend to be taken more seriously outside Brazil. Here, everything passes as a joke," said Pedro Jaime, a sociology professor at ESPM-SP who co-authored a book on black executives. "It makes it harder to face our problems."
Cocielo saw his notoriety surge after the episode — Google shows searches of his name mostly tied with racism and controversy — and expressed regret over his comment, saying it was a result of ignorance.
The fact that young generations are responding at lightning speed to such episodes on social media, Jaime said, "is very positive" for Brazil.
BUSINESS
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Here’s Former President Barack Obama’s Summer Reading List
If you’re looking for something new to read this summer and don’t know where to look, a former President might not be such a bad idea.
Earlier on Friday, former President Barack Obama said that he’ll soon be traveling to Africa. He noted in a Facebook post that he’s “often drawn inspiration from Africa’s extraordinary literary tradition.” So, as he prepares for his trip, he shared some of his favorites for your summer reading list. And some of them are inspired by “Africa's best writers and thinkers -- each of whom illuminate our world in powerful and unique ways.”
Here’s the former President’s list:
Things Fall Apart by Chinua Achebe
From Obama: “A true classic of world literature, this novel paints a picture of traditional society wrestling with the arrival of foreign influence, from Christian missionaries to British colonialism. A masterpiece that has inspired generations of writers in Nigeria, across Africa, and around the world.”
A Grain of Wheat by Ngugi wa Thiong'o
From Obama: “A chronicle of the events leading up to Kenya's independence, and a compelling story of how the transformative events of history weigh on individual lives and relationships.”
Long Walk to Freedom by Nelson Mandela
From Obama: “Mandela's life was one of the epic stories of the 20th century. This definitive memoir traces the arc of his life from a small village, to his years as a revolutionary, to his long imprisonment, and ultimately his ascension to unifying President, leader, and global icon. Essential reading for anyone who wants to understand history--and then go out and change it.”
Americanah by Chimamanda Ngozi Adichie
From Obama: “From one of the world's great contemporary writers comes the story of two Nigerians making their way in the U.S. and the UK, raising universal questions of race and belonging, the overseas experience for the African diaspora, and the search for identity and a home.”
The Return by Hisham Matar
From Obama: “A beautifully-written memoir that skillfully balances a graceful guide through Libya's recent history with the author's dogged quest to find his father who disappeared in Gaddafi's prisons.”
The World As It Is by Ben Rhodes
From Obama: “It's true, Ben does not have African blood running through his veins. But few others so closely see the world through my eyes like he can. Ben's one of the few who've been with me since that first presidential campaign. His memoir is one of the smartest reflections I've seen as to how we approached foreign policy, and one of the most compelling stories I've seen about what it's actually like to serve the American people for eight years in the White House.”
BUSINESS
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Papa John’s Races to Pull Founder From Marketing, Surprising No One
John Schnatter not only founded Papa John’s Pizza. He made sure his face was everywhere.
Schnatter was the spokesperson. His face gazed out at you from the box when your pizza was delivered. And he looked down on employees via signs on store walls. Now that Schnatter has resigned amid a scandal, though, the company is quietly disowning its Papa.
The pizza chain plans to pull Schnatter’s image from its logo, TV ads, and other marketing following his resignation as chairman after reports surfaced he used the N-word during a conference call in May. (Schnatter stepped down as CEO last year after blaming poor sales on NFL protests during the national anthem.)
Schnatter remains on the board of Papa John’s and is still the company’s largest shareholder, but publicly he’s expected to fade away, reports the AP. The question is: How quickly can Papa John’s make that happen? While there are some TV ads that don’t feature Schnatter, changing the image on pizza boxes and in the corporate logo is more difficult.
Schnatter’s no longer on the front page of the Papa John’s Website, but his image dominates the “About Papa John’s” page.
The chain wasn’t unaware of the risk presented by having Schnatter so prominent in its marketing. In regulatory filings, it frequently said that its business could be harmed if Schnatter’s reputation was damaged.
So far, Major League Baseball has indefinitely suspended a promotion offering discounts at the pizza chain after a grand slam. And individual teams, like the Tampa Bay Rays, have ended separate Papa John’s promotions.
BUSINESS
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Hector the newborn goat becomes pals with three little kittens as his skeptical mom watches.
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